Make GA4 Your Own: Creative Way to Personalize Your Reporting Experience

Welcome to another episode of GA4 For Your Grandpa, where we break down the complexities of Google Analytics 4 in a fun and easy-to-understand way. In today's episode, we'll be showing you how to personalize your reporting experience with creative and innovative designs. Join us as we focus on the exciting world of GA4 customization, so your grandpa can keep up with the latest trends in digital marketing!

As you may know, GA4 is all about personalization – and that includes the design of your reports. With customizable dimensions, metrics, and visualizations, there are endless possibilities to create reports that fit your unique needs. But why stop there? With a few simple tricks, you can also create impressive and visually stunning reports that will blow your boss's mind. And you are the boss here.

In the last episode of our series, we showed you how to create your own report and assign it to a collection. Today, however, we're going to focus on a small, but very important issue – customizing the design to our needs. Without wasting too much time...

...let's get started!

The appearance of the standard interface in GA4 is as follows:

And when we look at our reports, it's not very encouraging, is it?

What if we told you that this look can be customized to tailor it even more for our project? Take a look at the example below:

That's right! In GA4we can add icons to our collections and reports, and rename them – all to make the interface even more tailored to our needs.

How to add icons to collections and reports?

1. First, find the icon you would like to add (type “icons to copy and paste” in Google search, for example).

2. Copy the icon.

3. Create your own collection or report (here is a link to our article).

4. As you add the name of the collection or report – just paste your icon and name it.

And do the same with Reports when creating them.


As you can see, GA4 offers a wealth of opportunities for marketers to customize and personalize their reporting experience. From drag-and-drop visualizations to custom dimensions, metrics, and filters, the platform allows you to tailor your reports to your exact needs. And with a little creativity and innovation, you can make your reports stand out and impress even the most discerning audience. So don't be afraid to experiment and try new things – the possibilities are endless!

Until next time, keep customizing, and happy reporting!

PS Are you already subscribed to our newsletter? If not, catch up below! :)