Hidden Reports in GA4 and How To Get Access To Them – GA4 For Your Grandpa

Welcome back to another exciting episode of GA4 For Your Grandpa! Today, we'll focus on uncovering hidden treasures that are waiting to be discovered. Sure, GA4 boasts over 30 standard reports, but did you know that the number of reports available is limitless? That's right - hidden reports just waiting for you to find them! Join us as we embark on a journey to reveal the secrets of these hidden reports in your GA4 account.

As we said before, GA4 has over 30 standard reports. But in reality, there's no limit to the number of reports. Today, we'll reveal how to find hidden reports in your GA4 account - yes, there are countless hidden reports! Let's discover where they are and how to make them.

Our demo account, for example, has these visible reports:

And what if we tell you now that such a list of available default reports depends on what options you choose when creating a new GA4 account?

So just by checking the "Drive online sales" option, our Google Analytics 4 account will have additional built-in reports:

Life cycle appeared

So how to access such hidden reports?

Library, as the name suggests - is the library of our reports, which we have available in the Reports tab. First, let's take a look at what the default Library looks like:

What is a collection?

That is, it is a collection of our reports.

We can make many such collections and customize them – that's exactly what we want. We can customize the look of GA4 to fit our business. At Digi2, that's what we do for every client to whom we implement professional data analytics.

And what is a report?

That is, as you can see, the reports are placed in a particular collection, but they can also be placed in a particular folder.

So the hidden reports in GA4 are nothing more than a collection of collections containing reports that are tailored to our business. By uncovering these hidden treasures and leveraging them to your advantage, you can supercharge your analytics strategy and drive meaningful results for your business.

Remember to stay tuned for more exciting episodes of GA4 For Your Grandpa by signing up for our newsletter. In the upcoming episodes, we will delve into creating custom collections and reports tailored to your specific needs, providing you with the inspiration and tools to take your analytics game to the next level.